January 2, 2019

3 Secrets to an Irresistible Brand

We are so excited to be able to share these tips with you because they are truly the pillars to your business. If you’re feeling run down by every Tom, Dick, and Harry photographer in your community. This post is for YOU.

Have you ever noticed how jam packed Starbucks is? Like, even at 8pm?! Doesn’t matter if it’s in a “poor” city, they are still thriving. The secret behind this is they have created an Irresistible Brand. People cannot help but buy their coffee. One of the reasons is the coffee, sure, but primarily it’s because of the way people FEEL when they walk in their doors. Which leads me to point #1.

 

  1. Pay attention to how people feel when they’re investing into your service.

Are you creating a happy comfortable environment? Are you being personal with them?

Examples: Ask them questions about their life. Be eager to get to know the client better. When you take the time to know them, their walls break down and they feel closer to you. This, in turn, causes them to stick with you, and rave about you to everyone they know.

 

  1. Go the extra mile.

EX: Offer to help them in areas that aren’t in your job description. If you’re a wedding photographer, and she needs her hair re-pinned, be the first to jump in and help.

If you’re a family photographer, offer to help the single Mom arriving for a photoshoot with you, carry her bag or hold one of her kid’s hands as you cross a street. Etc

Studies show that clients will invest into services through someone they feel “friends” with more than anything else.

 

  1. Get REAL on social media.

Don’t be afraid to post some of your real/raw moments in your life. Not just the highlight reel of the perfect stuff. Believe it or not, this is something photographers SHOULD be doing but are NOT. And if you implement this action step now, you’re going to be ahead of the game. Trust me! Feel free to scroll through our instagram and facebook for some of our real moments. Take a look at how it has had much more of an impact than regular “perfect” pictures with a perfectly decorated home.

 

We hope this was helpful! If you have any questions regarding this post feel free to reach out via email! katieandfloydstudio@gmail.com

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